Most Companies Are Still Clueless About Social Media
Social media has arrived, but companies still aren’t sure what to do with it.
Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” [Report PDF; sponsored by SAS] finds that much of the investment in social is future-oriented.
In the slides that follow, we’ll dive into this research, showing how most companies really use social media – and what the most effective users do differently.
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