Most Companies Are Still Clueless About Social Media
Social media has arrived, but companies still aren’t sure what to do with it. Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from [...]
read moreSymbolic and functional positioning of brands
This article tries to understand whether symbolism and functionality are two distinct concepts or are two ends of one brand concept continuum. Brand’s image in its long-term success necessitates having a framework for strategically managing the image over long term. Until Park in 1986 proposed BCM (brand concept management), brand managers had have very little [...]
read moreWhat to say in your ad!
Q: What is the most important information to put in an ad: Price? Selection? Quick and friendly service? Store hours? Brands we carry? Guarantees? Testimonials? The fact that we’re a family-owned business? A: Every person has a transactional mode and a relational mode of shopping. And the “right” thing to say can be determined only when [...]
read more5 Steps to Build a Twitter Marketing Strategy
So you want to succeed with Twitter eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business. First things first. Who [...]
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