Facebook & Twitter Marketing
The comprehensive, 42 pages long Social Media Playbook contains tons of information on everything you need to know about Social Media including on blogs, Facebook Marketing, Twitter Marketing, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks like Foursquare.This hefty report gives you information on best practices, and most importantly how to engage and interact more [...]
read moreUsing Social Media as a Marketing Tool
Is social media a fad? Maybe for Charlie Sheen, but when used effectively, Tricia White, Senior Business Advisor of the Massachusetts Small Business Development Center, said it can help your business grow and connect with customers. White spoke at last Tuesday’s Stoughton Chamber of Commerce March meeting, held at the Stoughton YMCA, and said social media represented [...]
read moremicroMARKETING over coffee
Hey kids – do you like marketing? How about coffee? Yeah, me too! So you’ll want to listen to this week’s episode of the Marketing Over Coffee podcast. Host John Wall spent the full episode chit chatting with me about my bookmicroMARKETING: Get Big Results by Thinking and Acting Small.In just over 30 minutes, I talk [...]
read moreSOAP OPERAS ARE OUT, SOCIAL MEDIA IS IN FOR ADVERTISER PROCTER & GAMBLE
This story came out without a great deal of notice over the past week. Procter & Gamble is getting out of the soap opera business. What is significant is that this heralds a major shift in the way big companies try to sell us things. Procter & Gamble makes and sells everything from Tide detergent [...]
read moreSocial Media Marketing – Changing & Creating Business
So I had the great opportunity to present my Social Media Marketing techniques to the SF Execs last week, and though of sharing my slides. In this presentation you will find a current update on how social media can be utilized to create a powerful online marketing campaign. Enjoy!
read more15 Ways Marketing Agencies Can Help Companies With Social Media
As social media has grown in acceptance within companies over the past few years, one debate never seems to go away — whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves. Agencies can help Not surprisingly (given [...]
read moreWeb Designers Are Not Marketers
Relief. That is what I felt when I found this article. How many times do clients push their web designer to help them create a money generating website. Web designers are not necessarily marketers, but online marketers can easily be web designers, of course with the right set of employees. When looking to build a new website, [...]
read moreExplode Sales With An Internet Marketing Campaign
Are you planning for explosive sales this year through an effective, organized Internet marketing campaign or are you maintaining your status quo and hoping for the best? A planned, organized Internet marketing campaign with rotation through a variety of targeted sites, directories and venues is not hard to coordinate, does not need to cost a [...]
read more10 Tips to Improve Ad Quality Score
Last week I was fortunate to enjoy the company and tutelage of some talented web marketers at theSearch Engine Strategies conference in San Jose. An annual occurrence, the San Jose conference is one of those particularly special events that I aim never to miss. On top of the incredible networking and party events such as [...]
read moreTips To Improve Your Online Marketing and Site Performance
I recently found the following article from Christian Franqui’s blog. It portrays an interesting approach towards optimizing your site’s preformance statistics. It’s no secret that any marketing effort is a tough one. Generally, the true measure of success for any marketing campaign whether online or otherwise, is this: did it produce the results you were [...]
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