Most Companies Are Still Clueless About Social Media
Social media has arrived, but companies still aren’t sure what to do with it. Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from [...]
read moreFacebook & Twitter Marketing
The comprehensive, 42 pages long Social Media Playbook contains tons of information on everything you need to know about Social Media including on blogs, Facebook Marketing, Twitter Marketing, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks like Foursquare.This hefty report gives you information on best practices, and most importantly how to engage and interact more [...]
read moreBlogging Is Dead?
As far back as 2007 ReadWriteWeb was asking the question. In 2008, it was Wired, wondering if the rise of Twitter, Facebook, Flickr and the like would be more en vogue for individuals, who were getting pushed aside as the conglomerate professional blogs were beginning to take prominence. In 2009, Copyblogger declared blogging dead (again) but noted that [...]
read moreSOAP OPERAS ARE OUT, SOCIAL MEDIA IS IN FOR ADVERTISER PROCTER & GAMBLE
This story came out without a great deal of notice over the past week. Procter & Gamble is getting out of the soap opera business. What is significant is that this heralds a major shift in the way big companies try to sell us things. Procter & Gamble makes and sells everything from Tide detergent [...]
read moreSocial Media Marketing – Changing & Creating Business
So I had the great opportunity to present my Social Media Marketing techniques to the SF Execs last week, and though of sharing my slides. In this presentation you will find a current update on how social media can be utilized to create a powerful online marketing campaign. Enjoy!
read more15 Ways Marketing Agencies Can Help Companies With Social Media
As social media has grown in acceptance within companies over the past few years, one debate never seems to go away — whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves. Agencies can help Not surprisingly (given [...]
read moreWriting Hacks
Writing is easy, it’s quality that’s hard. Any idiot who knows 5 words can write a sentence (e.g. “Dufus big much Scott is”). It might be grammarless, broken, or inaccurate but it is writing. This means that when people can’t start they’re imagining the precision of the end, all polished and brilliant, a vision that [...]
read moreHow to Transform Your Hiring Process into a Lean, Mean, Star-Producing Machine
From: Sandi Smith, entrepreneur, round-the-world aviator and neuroscientist My office in sunny San Jose, CA Wednesday, 9:30AM Dear Business Leader: Do you put off hiring because you can’t stand the thought of the towering resume stack or the endless boring interviews that suck your time and energy?
read more7 reasons you should be blogging
There are many benefits to starting a blog, or contributing to a pre-existing one. Other than the fact it can be an enjoyable experience you can gain a lot simply by sharing your thoughts online. Here’s a quick list of 7 reasons you should be blogging Learn something new about your industry. By taking the [...]
read moreSay it Hot: Atomic Public Speaking
Learn how to say “I am a jelly dough nut” with the utmost confidence Public speaking is something I thoroughly enjoy. I know, it doesn’t come easy to everyone, and it’s not that I don’t get nervous when I step in front of a large group of people, but there is a certain magic that [...]
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