What Is Content Strategy?
In the old days of the web (two or three years ago), pretty much all a business had to do in order to sell products on the web was hang out their shingle: put up a website, add ecommerce, and watch the orders roll in. Now the internet is a very different environment, with an [...]
read moreWeb Designers Are Not Marketers
Relief. That is what I felt when I found this article. How many times do clients push their web designer to help them create a money generating website. Web designers are not necessarily marketers, but online marketers can easily be web designers, of course with the right set of employees. When looking to build a new website, [...]
read moreWhy good products fail!
The team at The Boston Globe recently published an important article regarding the failure of above par products. Robert Weisman wrote an article on the research found by Ralph E. Grabowski, who found that the largest determinant of the success or failure of an engineering firm is not determined by the product but by the [...]
read moreBuy Now –- What’s keeping your customers from clicking that button?
In March of 2010 the e-tailing group and Power Review performed a study that found that one half of Internet users research online before making a purchase. This makes sense; with information at our fingertips it would be silly not to research a purchase first. In the same study it was reported that 49% of [...]
read moreSocial Media Proven to Increase Leads
A recent case study presented by Marketing Sherpa shows that social media is a solid marketing tool for generating leads The case study discusses 6 social media steps to help fill the sales funnel: #1 Create a blog to start and join online conversation #2 Establish an active Twitter account
read moreMarketing Stunts Compilation
Hello everyone! Here’s a compilation of interesting marketing stunts – some are more “guerrilla” than others, yet what they all have in common is the shock factor. Once you see one of these around, you will sure remember it!
read moreIs Your Website Pleasant or Not?
Mr. Desai explains to us the new phenomenon of “annoying” websites, which we have all experienced at one point or another. Let’s see what we can avoid, and ultimately increase our clientèle! When it comes to business, promotion and spreading a word through a website, one should be sure about presenting it in the correct and [...]
read more10 Myths of Web Design
Tavia from J.M. Field Marketing explains to us the popular myths of web design; 1.If you build it they will come. You can have an amazing website design but if you don’t market your products or services no one will know about your website. This is why search engine optimization (SEO), which is the processing [...]
read moreWhy Revamp Your Website?
Websites need continuous refinement and improvement; just browse the Internet for a few minutes and you will discover many websites that are out of date and obsolete. There are many reasons to revamp a website, the most important reasons are at the core of your website, not just old designs. You should often assess the [...]
read more19 Reasons for Having a Website
At one time perhaps it was difficult to understand how a web site would help your business. Now that’s changed – today more and more people are looking for products, services and business information on the web every hour of every day. 1. Your competitors are already on the Web.They’re attracting the people who could [...]
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